The Democratic National Committee paid [Palette Management](https://www.palettemanagement.com) a retainer of $200,000 for the travel expenses of eight influencers to visit the White House for the purpose of getting them to make content. The influencers were not paid directly according to the DNC. [Source](https://archive.ph/MC07J) According to visitor logs, many TikTokers who visited the White House are represented by Palette. [Source](https://theintercept.com/2024/04/23/tiktok-ban-influencers-biden-campaign/) White House hired Morgan NacNaughton away from Palette, as Deputy Director of Partnerships. [Source](https://theintercept.com/2024/04/23/tiktok-ban-influencers-biden-campaign/) --- There is a separate Independent organization that manages Press access and credentialing called the White House correspondence association. — CGBT. Need to verify. --- > Other liberal PACs, including NextGen America and American Bridge, deployed paid influencer campaigns in the 2022 midterms. https://archive.ph/2024.01.30-082804/https://www.politico.com/news/2024/01/23/biden-campaign-social-media-influencers-00136389 --- Biden and PACs make and effort to reach people who don't get their news any more from traditional news. > Priorities (USA) plans to transition all its spending to digital communications in 2024, and sees the influencer campaign as key to reaching people who don’t see typical campaign ads on TV. https://archive.ph/2024.01.30-082804/https://www.politico.com/news/2024/01/23/biden-campaign-social-media-influencers-00136389 --- TikTok doesn't allow political advertising on its platform. - Spurce? ---- There are few federal regulations over campaign advertising on social media. Each platform sets its own rules. TikTok has the strictest. https://archive.ph/2024.01.30-082804/https://www.politico.com/news/2024/01/23/biden-campaign-social-media-influencers-00136389 Priorities USA says it follows TikTok's guidelines by asking paid content creators to make storytelling focused content or talk about their lived experiences --- Priorities confirms it has paid Alex Perlman as part of its program. https://www.instagram.com/pearlmania500/reel/Cy4bs2BLxv-/ --- Tiktok bans branded political content from creators. https://www.tiktok.com/legal/page/global/bc-policy/en --- > Based on their internal data, Priorities found TikTok was better at reaching younger audiences — under age 44 — with its paid creator videos than YouTube, where it ran paid ads last in the platform’s search function last August. Well, yeah. One is clearly marked as an ad. --- The Federal Election Commission does not currently require social media influencers to disclose campaign specific paid posts > But the Federal Election Commission recently punted on an opportunity to regulate social media influencers in the political realm. In a December rulemaking that modernized its regulations related to internet communications, the agency decided not to require paid social media influencers to disclose they’re paid by another group to post election-related content. https://archive.ph/2024.01.30-082804/https://www.politico.com/news/2024/01/23/biden-campaign-social-media-influencers-00136389