In an attempt to gain a competitive edge, most companies spend a small fortune in software subscriptions each month. So why doesn't it feel like it's working? Most businesses spend a small fortune each month on Software as a Service subscriptions. So why does it feel like we're all every bit as unfocused and uncertain as we've ever been? We have access to a seemingly limitless supply of productivity apps, resource hubs, and communications tools, all with powerful customization capabilities. Yet, productivity, organization, and communication remain every company's greatest challenge. ## The missing ingredient for a happy digital space Information architecture is the practice of organizing, cataloging, and presenting large sets of information in a helpful way. Good IA takes deliberate effort and planning. Without it, the systems you implement will inevitably fail to accomplish its purpose. Since good IA is invisible, executive leaders mistakenly assume that it comes as a package deal— their company intranet will be as discoverable as Wikipedia.